I wonder if Cave really has this stuff figured out. I mean it seems on their 'weaker' releases (not necessarily bad) they really break out the marketing push. With Ibara, they had the figures, art book, comic etc, to maybe compensate for what they saw as a potentially cautiotious title. Same with Death Smiles. Pillowcases, note pads, numerous posters and such. Neither of those games are bad, but where was the insane marketing push for Mushi? Did they know they wouldn't need the extra bells, whistles and schwag to get people on board? I guess MMP kinda blows my idea out of the water (was it a total fail in terms of sales?) but just a thought...